Marking the end of an era, Microsoft no longer directly sells Windows 10 product keys on its website, but redirects users to Windows 11 product pages.

This month, Microsoft began posting an alert on its Windows 10 Home and Pro product pages, notifying customers that January 31 would be the last day to purchase a license.

“January 31, 2023 will be the last day this Windows 10 download will be offered for sale,” the company said in an alert posted to its website.

“Windows 10 will remain supported with security updates that help protect your PC from viruses, spyware, and other malware until October 14, 2025.”

However, it looks like Microsoft pulled the switch a day early, because going to both the Windows 10 Home and Windows 10 Pro product pages now redirect users to Windows 11 product sheet.

This effectively makes it impossible to purchase Windows 10 licenses directly from Microsoft.

This change doesn’t mean Windows 10 is going away, as Microsoft has committed to supporting the operating system until October 14, 2025.

Additionally, Windows 10 licenses can still be purchased from third-party resellers, such as Amazon and Newegg, and hardware manufacturers still offer Windows 10 computers.

For users running older unsupported versions of Windows (stop doing that!), such as Windows 7, Windows 8, and Windows 8.1, you can still upgrade to Windows 10 digital license for freeand if you have supported hardware, upgrade to Windows 11 if you wish.

Windows 10 and Windows 11 also share the same activation process, which means you can always buy a Windows 11 product key and downgrade to Windows 10, which will be activated automatically using a Microsoft-linked digital copy. .

So while Microsoft is no longer selling Windows 10 licenses and pushing people to Windows 11, there are still plenty of options for those who want to stay on Windows 10.