Microsoft has introduced a new update to Bing.com that includes a significant change to its search results – the addition of ChatGPT answers to search queries.
Instead of featured snippets, in some cases, users will now see Bing AI responses to their queries, with prompts to continue conversations with the chatbot.
These answers will include a notice that they are “summarized from x number of sources and websites”, with links to all referenced sites.
BleepingComputer’s tests showed that Bing referenced five different sites to create a single code snippet on the search query “winver”, as shown below.
The update could be a deal breaker for independent content creators, as Bing will aggregate content from multiple sources and present it as a single answer, potentially discouraging users from clicking through to those individual websites.
This could lead to reduced website traffic, which could be problematic for content creators who rely on ad revenue and page views.
Additionally, there may be concerns about the accuracy of answers powered by Bing AI, as the AI generates them and does not always provide the most complete information.
For those who don’t know, Microsoft announced Bing AI on February 7alongside the launch of a new version of its Edge web browser.
At a press event in Redmond, Microsoft CEO Satya Nadella spoke about the AI-powered future of business, saying, “AI will fundamentally change every category of software, starting with the biggest category of all: research.”
The new version of Bing.com is powered by a next-generation OpenAI ChatGPT4 language model that has been specially trained for web search.
Microsoft is also using this AI model in the Bing search ranking engine, which the company says is “the biggest leap in relevance in two decades.”
The company says the Bing update is designed to help users get more out of search and the web, with more accurate and relevant results.